Puma is looking to take their technology to the next level of innovation as they have officially revealed their new technology that goes by the name of “Fit Intelligence”.
Also know as Fi, Fit Intelligence is the successor of AutoDisc, which launched two years ago. Fi serves as a launch for a new technology platform, but also a statement for the brand. It is designed to automate, finetune and adjust performance fit for PUMA footwear.
The first Fi footwear style to be launched is a training shoe that is made for workouts and light running. It employs a micromotor to power a uniquely configured cable system that “laces” the shoe, either through simply swiping on the Fi module up or down. It comes with a smart sensing capability that learns the shape of the foot of each user and adapts the fit of the shoe to the individual. Athletes will also be able to monitor, adjust and finetune fit through a smartphone app.
PUMA has a 70-year history of being a leader in sports and innovation. In 1968, the brand crafted the first laceless sports shoe with Velcro™ straps, in 1991 the first cable closure with the PUMA Disc and in 2016 the first ever wirelessly connected adaptive fit shoe called AutoDisc. The AutoDisc was the predecessor to Fit Intelligence and since then, the company has been working tirelessly on improving functionality, user interface and durability.
The PUMA Fit Intelligence training shoe will be available for consumers in 2020. But before then, PUMA is offering beta testing through its Pumatrac app. More details on how to sign-up will be available soon via the app and Puma.com.
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