adidas is celebrating the 5th anniversary of their game-changing Boost technology later this week by re-releasing the first-ever sneaker that featured Boost technology, the adidas Energy Boost. The Energy Boost is updated and re-released in its original black and yellow colorway as part of an anniversary pack that champions adidas’ most iconic and loved silhouettes – the Energy Boost OG, Energy Boost and Ultra Boost LTD.

The original Energy BOOST coined its name due to its high energy return and responsiveness, made possible because of a heel-to-toe BOOST™ foam in the sole and midsole that stores and returns superfast, lightweight energy every time the foot strikes the ground. Everything that made the silhouette unique lives on, while new updates and integrations, including an improved and simplified midfoot construction combined with a lighter cage for a more accommodating fit, make this a clean evolution of the original. Other defining updates include:

• Updated Torsion System: moves with the foot for a smoother landing and midfoot support push-off
• Enhanced Techfit: foot-hugging upper with zoned elastic support in the forefoot, identified using Aramis research and testing, provides superior comfort and a snug feel
• Stretchweb: newly introduced into the Energy silhouette, the Continental rubber outsole adapts to every runner’s foot strike by moving in harmony with BOOST™ to provide a smoother, more flexible and enhanced grip
• More BOOST™: now featuring 85% BOOST™ for even more energy return and economy

All three silhouettes of the “5 years of Boost ” anniversary pack will be releasing on Feb. 1 at adidas.com and in adidas stores worldwide for $150 (Energy Boost OG), $160 (Energy Boost), and $220 (Ultra Boost LTD).

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