Here at Popcorn, we have a whole office of amazing talent who work hard every day ensuring our clients receive the best. This spans from social media monitoring, to planning the next award-winning Campaign – no day is ever the same!
So, do you want to know more about our Popstars? This week, we spoke to Senior Account Executive Sophie Allen all about her role, and what she loves most about PR:
What is your job role, and what does it entail?
I’m Senior Account Executive which means I work actively on incredible accounts including The Perfume Shop, The Chia Co., Walkers Shortbread, OGX and Sam/Billie Faiers.
What is a day in the life like in your role?Every day is completely different (which is definitely one of the perks). One moment you will find me on the phone selling in features, campaigns and new launches to the media, then in another glance I can be found in creative brainstorms or out and about in London hosting events/media tours – it’s great!
What’s your proudest moment of working at Popcorn so far?
My Proudest Moment at Popcorn so far has to be going on stage with the agency to collect our two CIPR Excellence Awards. Best. Night. Ever.
What do you think makes a brilliant PR campaign?
For me, a brilliant PR campaign is emotive, stimulating and captivating all in one. Anything than can get the masses talking or challenges their thoughts on a matter is a great campaign.
What’s your favourite social platform and why?
Instagram all the way! Mainly because I’m seriously nosey, but also because I love how people express themselves on here (oh, and because I’m one of those annoying ‘foodies’ who takes far too many photos of her breakfasts, lunches, dinners and everything edible in between).
Who is your inspiration?
I do not really have one person who is my inspiration as my family and loved ones inspire me in different ways. Plus, I also get inspired by random things around us – the world is full of fascinating people and objects!
What would you say to someone who wants to begin a career in PR?
I’d say take the leap and DO IT! It is an amazing industry to be a part of with so much variety – you’ll never get bored, that’s for sure!
And last, but certainly not least…Salted or sweet popcorn?
Both at the same time – because I’m greedy like that.