At the beginning of this month, Heritage Sports Ventures launched as a boutique sports, entertainment, and media agency headquartered in Boston. HSV is focused on creating authentic partnerships and optimizing commercial revenue for brands and properties through partnership sales, brand alignment, events and venue management services.

According to a company press release, “the HSV executive team brings together top business leaders in the sports and entertainment industry with extensive experience working with brands, teams, leagues, venues, and governing bodies. With a proven track record of creating relationships ranging from team revenue sales, venue naming rights, media partnerships, and world-class events, HSV provides clients the intimate care of a specialty agency with the network and ability of the largest agencies in the world.”

On the same day as the press release, Ian Frenette, HSV CEO and Managing Director expressed his excitement about the new venture. He said, “The executive team that we have put together at HSV brings years of experience in the professional sports and entertainment industries across North America, and we are looking forward to adding additional clients to the HSV portfolio.” 

Despite this company being less than a month old, Heritage Sports Ventures brings years of experience from a range of different sports industries. CEO Ian Frenette’s resume includes a five-year stint with the Boston Celtics as VP of corporate partnerships and for the last six years, he was the president of the Connecticut Hammerheads in Major League Lacrosse.