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A-COLD-WALL* x Nike Air Force 1 Collection Officially Unveiled

For A-COLD-WALL* designer, founder and creative director, Samuel Ross, Nike Flyleather represents new opportunity. The unique material, which is made with at least 50 percent recycled natural leather fiber, allows for an evolution of design thinking while deftly balancing natural tactile qualities with an important reduction in the planet’s carbon footprint. Both properties are on full display in Ross’ Nike x A-COLD-WALL* Air Force 1.

“Flyleather is a vessel to refine an idea that was already quite strong,” says Ross. “The technology behind it is also connected to the progression of my design practice, my label and, of course, my work on the Air Force. To produce a shoe that carries a sustainable narrative and talks to modern issues is a big thing.”

That “big thing” is about bringing products up to speed with the globe’s contemporary needs. “When I first started collaborating with Nike, I had, like, 10 stocklists. So, sustainability felt like something that was a much bigger issue than my own business,” says Ross. “Now, we’re at 130 stockists and our consumption rates do need to adjust. It has been brilliant to actually open up that conversation with Nike around clothing and footwear in order to take steps towards becoming more sustainable at A-COLD-WALL*.”

The Nike x A-COLD-WALL* Air Force 1 launches December 9 in Shanghai. Subsequent releases follow December 21.

via: Nike

The post A-COLD-WALL* x Nike Air Force 1 Collection Officially Unveiled appeared first on KicksOnFire.com.



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A-COLD-WALL* x Nike Air Force 1 Collection Officially Unveiled

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