Back in September, Under Armour released 500 pairs of the A$AP Rocky x Under Armour SRLo at a pop-up event in New York City. Tomorrow, the A$AP Rocky x Under Armour SRLo gets an official worldwide launch.
The A$AP Rocky x Under Armour SRLo is inspired by ‘90s skate and rave culture. A$AP Rocky and Under Armour teamed up with former pro skater and footwear designer Dave Mayhew to bring Rocky’s design to life, resurrecting a silhouette that went from hometown skate shops to being coveted by celebrities and the mainstream.
The SRLo – Skate, Rave, Lo – totes a mixed material upper, a reflective lacing system, and a midsole featuring UA HOVR, the brand’s signature proprietary cushioning platform. Staying true to UA’s performance DNA, this makes the SRLo both lightweight and crazy comfortable.
Mayhew first designed the boundary-pushing sneaker that the SRLo is modeled after – the D3 – about 20 years ago when bulkiness was in high demand. While working with Rocky and the Under Armour team, Mayhew was amazed at their ability to take things to another level.
Look for the A$AP Rocky x Under Armour SRLo to release in two colorways, Triple Black and Black/Cream on November 14th on UA.com and AWGE.com beginning 10 AM ET for the retail price of $250.
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