Few scholastic Wrestling programs have enough engaged and committed fans. We have a lot of technique and passion, but not enough people in the bleachers.
Recently, we're hearing more about marketing wrestling and various groups are training coaches to do just that. Still, many coaches don't do much marketing -- it's hard work and seemingly tangential to getting the next win. Yet, absent a large, engaged fan base wrestling will not thrive. Marketing our sport is essential to its future.
Here are five ways Takedown can help.
Throw Your Paper Scorebook in the Trash
Wrestling Scorebooks Rotting In Coach’s Desk
Paper scorebooks are not fan accessible. They gather dust in a desk drawer or file cabinet and are useless from a marketing perspective.
It's even worse: scoring by pencil and paper consumes more time than electronic scoring. Spending more time, deriving fewer benefits doesn't sound like a winning combination.
If you aren't using Takedown Scoring and Stats you should at least give it a (free) try. Ditch your paper scorebook today and don't look back. You won't regret the decision.
Email Stats to your Fans and Media
Fans love stats! Feed team/athlete stats to your fans. With Takedown, emailing statistical reports is simple. Go to the Reports view, select any of the reports, tap the sharing button in the upper right hand corner and enter recipients' email addresses. Easy.
Also, remember than your athletes and their parents are your biggest fans -- feed them.
Finally, don't forget the sports media -- local newspapers and national wrestling press are hungry for content. Get the email addresses of your local media and send them a Box Score after every competition. The Box Score report offers the wrestling-specific text format preferred by most sports media outlets for reporting wrestling scores.
Connect via Social Networking and Takedown LIVE
Post your stats to a program-affiliated Twitter and Facebook accounts. These accounts are free and easily obtained. In Takedown's Report view, create the report of interest and share the report in “image” format which is the preferred format for Twitter and Facebook.
Sharing live results on Twitter is simple, too. If you already have Twitter configured on your iPad, then add it to Takedown and turn on the feature. Your live match results with automatically post to your team's Twitter timeline without any additional effort.
Lastly, register for and turn on Takedown LIVE. It’s free and offers the best remote experience for your fans. Real-time scoring and video. It’s what your remote fans want.
Fundraising — Small Contributions, Big Revenue
Old School Wrestling Fundraising Event
In today’s economic environment, many scholastic wrestling programs struggle with funding. Old school fundraising is hard work relative to funds raised.
Ideally, fundraisers would be:
Low cost/high reward
Fan-creating (“butts in seats”)
Fortunately, Takedown can help you implement a fundraising program with these characteristics! The concept is to tie fundraising to statistics gathered by Takedown Scoring and Stats.
For example, wrestlers could ask contributors for 25 cents per takedown over the season, perhaps with a limit. It’s a fun and easy pitch with appeal not only to well-known targets — neighbors, relatives — but also to the student body and school administrators.
On the backend, figuring out final contributions is easily automated by exporting the Scoring Details report into a spreadsheet and combining that with donor commitments.
Get Parents to Keep Score
Scoring a wrestling match can be fun and empowering. When the score is wrong and the refs and table personnel are confused, the person holding the Takedown iPad can (and often does) come to the rescue. Takedown’s Scoring interface offers a clean, easy-to-understand presentation that wrestling officials appreciate (and believe).
Also, when the time comes for a wrestler to move on to the college level, creating and emailing career statistics is trivially simple. What parent would not want to help kids transition their wrestling career to college?
Finally, parents who help the team with scoring are engaged. Engaged parents are helpful contributors — they will recruit and enthuse other parents and positively impact athlete retention. Want to see most of your freshman wrestlers in the practice room when they’re seniors? Getting their parents engaged helps.
These are just a few ways that Takedown can help you build a fan base.
What's keeping you from starting today?
This post first appeared on Scholastic And College Wrestling -- Technology, Results And Opinions, please read the originial post: here