Who the hell knew how hard it would be to get money together for a project? Yes, the Assassin Kayak Paddle project is still waiting on funding. The revolutionary kayak paddle that will change the way paddle sportsmen utilize their paddles, is still in financial limbo.
Money grows on trees…right?? The economy is growing…right? Paddle sports is growing…right? Then where is the money? Where are the investors?
The money is definitely out there! However finding the right investor is the difficult part. The Assassin Kayak Paddle project, as we know, will forever change the landscape of the paddle sports market. We know the patented “hook and teeth” blade design, and the raised graphics package are badass. We know the full versatility these paddles will deliver. When fully introduced to the paddle sports community, we will shock the market! We know this!
However, we have to find the right investor who believes in our project, and also knows this!
Again, finding the right investor is time consuming, and stressful. Not all investors are created equal. Herein lies the problem in our market. Most investors are aligned with technology, aerospace, software and medical projects. That is where the biggest, and most observable, growth pattern is reflected. That’s where the big money goes.
Paddle sports? Say, what? Who invests in such a small market? Compared to all the investable big market projects that are available, why bother with the small stuff? We are looking for that elusive niche investor. All I can say is….remember our Indiegogo campaign! 90% of those crowd funding projects that were funded, were NOT sports related! Fortunately, there are investors in the sports market. Definitely not as many as in the other high profile and volatile markets.
Identifying these sports investors, contacting them, establishing dialog, and eventually the pitch can be daunting. First you have to be kind of sure they may be even water sports investors. Compared to, say…athletic and sports wear, motor sports, team sports, hunting and hiking sports, etc. If anyone knows of one of these elusive “water sports” investors…share!
We have a couple “pokers in the fire,” At this point, I’d rather not identify the potential investors. Kind of jinxes the collaboration. We will continue searching for these elusive sports investors and doing our due diligence. As soon as we can lock someone down for the future, we will shout it out to the world!
Thanks for your continued support!
Paddle on my friends!
This post first appeared on Backwater Paddle Company Blog | Revolutionizing Paddle Sportsmen's Stealth And Mobility!, please read the originial post: here