One of the biggest headlines of the past week was that the U.S. Women’s World Cup team won 5-2 over Japan, marking its third Women’s World Cup title. Anyone who watched the game was inevitably swept up by the excitement and adrenaline. The American Women handily defeated the Japanese in an impressive display of athleticism, poise and nerve.
But beyond the thrill of watching the game, as I witnessed these American women claim victory over Japan, I observed a few key traits that every one of these Professional athletes have in common, which great public relations professionals must also embody.
- Teamwork: Although Carli Lloyd may have stolen the show and taken the lead in the final game with her record-setting hat-trick, the U.S. win was undeniably a team effort. In the world of PR, teamwork is equally important. While different members of a communications team will take on different aspects of a project, nothing can be accomplished without the collaboration of an entire team working together like a well-oiled machine. From the interns to the Communications director, all members play a vital role in the success of its clients, whether they’re working behind the scenes or are at the forefront of scoring top-tier media placements.
- Preparation: The U.S. Women’s National Soccer Team made winning the World Cup look effortless, but it took years of hard work and preparation to make that achievement a reality. While preparation in PR doesn’t involve sprints or footwork training, it certainly involves its own fair share of prep work – we’re constantly scouring the news, researching new reporters and publications to pitch, seeking timely opportunities to increase media exposure and becoming experts within the industries we represent. Only once this preparation is complete can we seize an opportunity to build our brand profile, create a successful pitch or tactfully manage a crisis.
- Mental Self Care: In sports and PR, alike, success often comes down to getting back to the basics. Reflecting on her outstanding performance in the final World Cup game, Carli Lloyd explained, “…you can have all the tools out there, but if your mental state isn’t good enough, you can’t bring yourself to bigger and better things.” It seems simple, but a healthy and positive mental outlook can be the most important tool, whether you’re an athlete or a public relations professional. While you can’t control a lot of external factors or circumstances, you don’t have to let undue stress or chaos unnerve you. Healthy lifestyle practices, such as getting enough sleep, staying organized and maintaining a healthy work-home balance will help you to confidently tackle each day’s challenges.
While most of us aren’t World Cup-caliber athletes, PR practitioners (or anyone for that matter) should aim to incorporate these key principles in their own professional and personal lives.
Do you have any tips for aspiring PR professionals?
Image Credit: Getty Images
Filed under: Workplace Affairs Tagged: PR advice, Women's World Cup