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WNBA Renews Twitter Streaming Partnership

WNBA President Lisa Borders presents Sylvia Fowles of the Minnesota Lynx the MVP of the Wnba Finals in 2017. (Photograph by Hannah Foslien/Getty Pictures)

The WNBA is reupping its streaming partnership with Twitter for a second season. The league introduced plans this week to livestream 20 video games on the social media app over the 2018 common season.

The primary 4 of these video games shall be streamed on Sunday, Might 20, through the league’s opening weekend. Protection will tip off at 1 p.m. ET with the Aces visiting the Solar, adopted by video games at three p.m. (Dream-Wings), 7 p.m. (Liberty-Sky) and 9 p.m. (Storm-Mercury). The streamed video games will probably be a part of a Verizon-sponsored #WNBAAllDay six-recreation occasion that may function motion from all 12 WNBA groups. The remaining sixteen streamed video games will stream on Tuesdays all through the common season, with the ultimate recreation scheduled for Sunday, Aug. 19.

Each WNBA group will make no less than two recreation appearances on Twitter. Further protection might be discovered on ESPN2, NBA TV, WNBA League Move and the ESPN App.

SportTechie Takeaway

Final yr, the WNBA turned the primary skilled ladies’s sports league to stream a recreation on Twitter. It joins the NBA in pushing ahead digital boundaries. The NBA, via its suite of basketball and esports manufacturers, has positioned itself as one of many earliest adopters of know-how among the many 4 main U.S. sports leagues.

Final yr, the WNBA averaged 613,000 distinctive viewers per recreation over 20 streamed contests. The 2 largest video games occurred proper initially of the season: the Mercury vs. the Wings on Might 14, 2017, and the Stars vs. the Wings on Might 25. The three most-watched video games over the 2017 season averaged 1.1 million distinctive viewers.

WNBA President Lisa Border was proud of the numbers. At a press convention in 2017, Borders stated the Twitter stream confirmed a starvation for the WNBA and for ladies’s basketball particularly, notably overseas.

Twitter, in the meantime, has been busy inking partnerships to increase its sports programming past the WNBA. Earlier this week, Twitter introduced a strong lineup of sports content material from ESPN, Main League Soccer, Main League Baseball, Formula 1, The Gamers’ Tribune, Bleacher Report, and Barstool Sports activities.

The 2018 sports protection on Twitter will embrace a mixture of stay sports and TV exhibits, together with some that may stream solely on Twitter, corresponding to a submit-race Formula 1 present and an eight-episode “Barstool Stay” collection by Barstool Sports activities.

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WNBA Renews Twitter Streaming Partnership


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