New know-how from startup ventures is reworking the sports business. The mission of this collection shall be to introduce startup corporations within the sports know-how area to a broader viewers and permit Founders of promising new ventures to inform their story. Be happy to contact us if you understand of a startup that ought to be thought-about for this collection.
Firm: Headkayse ltd
CEO: Andy Creak
Headquarters: London & Bristol UK
1. What’s your elevator pitch?
“That is the world’s first official a number of impression and one measurement matches all Cycle helmet. Made from our new materials “Enkayse” its efficiency adapts to a variety of impacts. Maintaining you protected repeatedly on each small and enormous knocks. This utterly removes the necessity for expanded polystyrene in cycle helmets.
The Headkayse ONE. SAFER, multi-impression, versatile & foldable cycle helmet from Headkayse on Vimeo.
2. Drawback & Answer
The Drawback: Utilized in over ninety five% of the world’s cycle helmets for over forty years, Expanded Polystyrene (or EPS) is designed to sacrificially compress and cushion a fall. It does work, nevertheless EPS is brittle and fragile, damaging simply from on a regular basis small knocks thus decreasing its means to carry out in a extra critical influence, offering much less, little or no assistance on a second hit.
EPS can also be designed for optimum efficiency on giant (crash) impacts, this implies EPS doesn’t compress as effectively with smaller knocks. For instance, a small baby studying to cycle, or a ding when coming over while nonetheless “Plugged in” at some visitors lights (We’ve all finished it!). If EPS doesn’t compress absolutely at these speeds, the place does the surplus power go? Into our brains? Is this not a serious reason for concussion?
On this product wealthy, over crowded cycle business, regardless of what number of bells & whistles are slapped on, most helmets are the identical inside. That is the issue.
The Answer: We’ve got spent years wanting into options, different supplies from EPP and numerous branded efficiency foams claiming excellent properties. Nevertheless all of them fall brief when uncovered to both a number of impacts or extremes in temperature (Present security laws state variations from -20’c to +50’c)
The results of exhaustive testing and analysis, verified at one among Europe’s main official check centres for cycle security requirements. Enkayse is a real alternative and artistic step ahead away from EPS.
It’s a brand new class of fabric, a hybrid combining numerous qualities much more suiting to the multitude of dangers introduced when on a motorcycle, snowboard, or any falling / impression danger.
three. Market – your goal market and the general market
Our market is focused in phases based on the audiences we want to attain and obtain over set durations of time.
Are cycle helmets any good? Full video from Headkayse on Vimeo.
four. Enterprise Mannequin – how do you earn cash?
Promoting the HK One helmet internationally, we’re additionally beginning to work with corporations in and out of doors of biking who see the advantages of together with Enkayse of their know-how.
5. Administration Staff – with titles
There’s four of us, Andy, Tony, Andrew and George. We’ve all acquired specialisms however everybody works collectively.
What else would you like the viewers to find out about your enterprise?
We’re proud to be making all the things within the UK. Even the elements and webbing is made completely within the UK.
Bonus Questions: For those who have been to ask any CEO to dinner who wouldn’t it be and why?
I’d need to say my boss Andy as he works so arduous 24/7 it might be nice to get an hour or so simply to catch up!