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Sales of unapologetically ugly Crocs soar due to Covid

The company expects sales to have increased over 12% in 2020, to a record $1.38 billion, up from its previous forecast of about 5% to 7% growth.

[ Speaking at the annual ICR investor conference on Monday, Rees said consumers' overwhelming need for comfort in a turbulent year helped drive strong sales of its iconic shoe.

"We definitely benefited from consumer casualization," said Rees, adding that the clogs are also easy to clean and sanitize, thereby enhancing their pandemic-time appeal.

A couple of quirky collaborations, too, likely helped sell millennial and TikTok-loving Gen Z'ers on the clogs.

In 2020, Crocs teamed up with a number of artists and brands, including Post Malone , Justin Bieber and fast-food chain KFC on special edition collections.

Its glow-in-the-dark collaboration with Latin trap artist Bad Bunny quickly sold out after its September launch.


  • Crocs expects 2020 to be firm's best yearThe Daily Camera
  • Crocs shares soar on raised sales outlook through 2021CNBC
  • Why Crocs' Stock Is Surging Double Digits TodayFootwear News
  • Crocs shares soar 12% premarket after company forecasts record 2020 revenue despite pandemicMarketWatch
  • Crocs Rises as Raised 4th-Period Sales Outlook Beats EstimatesTheStreet
  • Crocs Sees Best Sales Ever With Pandemic Giving Clogs New LifeBloomberg
  • Crocs Guides Accelerated 2021 Revenue Growth of 20 percent to 25 percentSGB Media
  • Crocs raises Q4 and full year revenue outlookFashionUnited UK
  • Why Crocs Stock Is Soaring 12% TodayNasdaq

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Sales of unapologetically ugly Crocs soar due to Covid


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