The campaign leverages the creative power of augmented reality to create new, engaging ways for people to support COVID-19 response efforts.
When a person views an AED10/SR10 note, for example, and taps on it in the Snapchat camera, an AR experience will trigger to show how a potential donation could support the WHO’s immediate response efforts.
Snapchatters will be able to access these lenses in several ways, including in the lens carousel, via Snapcode, or by using the camera’s Scan function.
Hussein Freijeh, general manager of Snap Inc., Middle East, said: “The new lenses build on our efforts to support Snapchatters and our partners as we navigate this unprecedented challenge together.
We believe that everyone can play a meaningful role in stopping the spread of COVID-19, and that it is our responsibility to support initiatives that can make that happen.”
The large increases are disproportionately driven by those sending Snaps to their top contacts (i.e. their best friends), according to recent data released in a company blog.
- Covid-19: Snapchat rolls out AR Donation lenses for Indian usersThe Hindu BusinessLine
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- Snapchat encourages donations to fight against COVID-19 through new AR lenses9to5Mac
- Snapchat's new lens helps users donate to the WHO's COVID-19 relief fundEngadget
- Snapchat launches AR-based donation lenses to support WHO in fight against coronavirusFirstpost
- Snapchat Donation Lenses will Help WHO Fight COVID-19PhoneWorld Magazine (blog)