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Adobe: Online Holiday Spending To Hit $124B: $3B Thanksgiving, $6B Black ...

An analysis of over one trillion retail visits and 55 million products suggest that Holiday e-commerce and m-commerce will hit a record $124 billion this season, says Adobe.

Adobe released its holiday spending forecasts for Thanksgiving, Black Friday, and Cyber MondayAdobe

“We are on track for another blockbuster season for e-commerce, as consumers increasingly favor the convenience of shopping online over making the trip to stores," Taylor Schreiner, Adobe's director of digital insights said in a statement.

Surprise!, Fingerlings, and Little Live Pets, says Adobe, while the top gaming consoles are the Nintendo Switch, NES Classic, and Xbox One X. Amazon's digital appliances, the Echo and Fire TV devices, are also selling well.

Direct site traffic is the biggest driver of sales at 27.4%, which means retailers' brands still matter immensely.

Paid search, however, is driving 24% of sales, which is up 6.3% from last year, and is good news for ad networks like Google and Amazon.

READ MORE (Forbes)

  • Holiday Season Ecommerce Sales Hit $31.9B to Date, Up 16.7%Multichannel Merchant
  • Could Bad Weather Send a Chill Through Black Friday Sales?
  • Every Prediction You Need To Know For Black Friday, Cyber Monday And The 2018 ...Forbes
  • LOL surprised? These are the 13 hottest Christmas gifts of 2018 so farFast Company
  • Brits to spend 3 times more online than French and Germans online this ChristmasNetimperative
  • America's Online Spending Surge Portends Blowout Black FridayBloombergQuint
  • Black Friday Vs. Cyber MondayBlack Press USA
  • E-commerce sales look bright heading into Thanksgiving weekendDigitalCommerce360

This post first appeared on The 5th News, please read the originial post: here

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Adobe: Online Holiday Spending To Hit $124B: $3B Thanksgiving, $6B Black ...


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