Adobe released its holiday spending forecasts for Thanksgiving, Black Friday, and Cyber MondayAdobe
“We are on track for another blockbuster season for e-commerce, as consumers increasingly favor the convenience of shopping online over making the trip to stores," Taylor Schreiner, Adobe's director of digital insights said in a statement.
Surprise!, Fingerlings, and Little Live Pets, says Adobe, while the top gaming consoles are the Nintendo Switch, NES Classic, and Xbox One X. Amazon's digital appliances, the Echo and Fire TV devices, are also selling well.
Direct site traffic is the biggest driver of sales at 27.4%, which means retailers' brands still matter immensely.
Paid search, however, is driving 24% of sales, which is up 6.3% from last year, and is good news for ad networks like Google and Amazon.
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