In a video showed on stage at Recode ’s Code Media conference earlier today, retired NBA star and current NBA analyst Shaq was seen wearing a pair of Magic Leap glasses and vouched for the product.
Magic Leap CEO Rony Abovitz revealed the partnership in an interview with Recode ’s Peter Kafka.
Florida-based Magic Leap was founded in 2010 and has raised a staggering $1.9 billion in funding to date, from companies like Alibaba, Google, and most recently, Axel Springer.
Abovitz said today that the system “senses you...[it] gets an emotional state, biomarkers, and information about the world around you” in order to optimize the experience.
In the video seen today at Code Media, Shaq appears to be wearing the same version of these googles (albeit a very large pair), complete with the Lightpack that holds the guts of the system.
During the Code Media interview CEO Abovitz did offer some hints around Magic Leap’s pricing when it ships .
- Magic Leap signs the NBA to give you courtside seats anywhereCNET
- Magic Leap's pricing will cost you what a premium computer doesCNET
- Magic Leap's AR headsets will start at around $1000Engadget
- Magic Leap is partnering with the NBA to change the way you watch basketballRecode
- Magic Leap thinks you'll wear its pricey AR glasses to watch NBA gamesTNW
- Magic Leap Will be Priced 'Like a Premium Computer', Availability Details in ...Road to VR
- Magic Leap details revealed, including Shaq-sized versionSlashGear
- NBA partners with Magic Leap so fans can watch virtual games through their gogglesCBSSports.com
- Here's Shaq Wearing a Magic LeapGizmodo