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Kale to go: Amazon to roll out delivery at Whole Foods

Amazon is bringing its speedy delivery to Whole Foods — and Margot Good might never visit the organic grocery chain again.

The online retail giant plans to roll out two-hour delivery at Whole Foods this year to those who pay for Amazon’s $99-a-year Prime membership.

It’s also precisely the action rivals have been preparing for since the day Amazon — with the Prime program that’s been so successful in cementing customer loyalty — announced plans to buy Whole Foods.

A major hurdle for companies that offer grocery delivery is getting those people to sign up, said Darren Seifer, a food and beverage industry analyst at NPD Group.

Walmart, the country’s largest grocer, is making it easier for customers to order groceries online and pick them up at the store.

Kroger, the largest traditional supermarket chain, has been promoting store pickup for online orders and doing trials of home delivery.

The company isn’t saying where delivery will expand, but its Prime Now service is in more than 30 cities, including Chicago, Milwaukee and San Diego.

READ MORE (13abc Action News)

  • Amazon Prime Now Adds Whole Foods Groceries For Free 2-Hour DeliveryBrinkwire (press release)
  • Philly grocery chains raise their delivery game to compete with Amazon's Whole
  • Amazon & Whole Foods Announce Two-Hour Grocery Delivery For Amazon Prime MembersBustle
  • Yes, I Will Let Amazon Deliver My Whole Foods Produce Even Though I Know It's ...Slate Magazine
  • Sizzle Of The Week: Amazon Solves The Last Mile Problem With Whole
  • Amazon Prime Now will start delivering most Whole Foods productsBusiness Insider
  • Whole Foods Raises Prices For
  • 5 ways Amazon has already changed Whole
  • Amazon launches grocery war in citiesTaipei Times

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Kale to go: Amazon to roll out delivery at Whole Foods


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