Amazon is bringing its speedy delivery to Whole Foods — and Margot Good might never visit the organic grocery chain again.
The online retail giant plans to roll out two-hour delivery at Whole Foods this year to those who pay for Amazon’s $99-a-year Prime membership.
It’s also precisely the action rivals have been preparing for since the day Amazon — with the Prime program that’s been so successful in cementing customer loyalty — announced plans to buy Whole Foods.
A major hurdle for companies that offer grocery delivery is getting those people to sign up, said Darren Seifer, a food and beverage industry analyst at NPD Group.
Walmart, the country’s largest grocer, is making it easier for customers to order groceries online and pick them up at the store.
Kroger, the largest traditional supermarket chain, has been promoting store pickup for online orders and doing trials of home delivery.
The company isn’t saying where delivery will expand, but its Prime Now service is in more than 30 cities, including Chicago, Milwaukee and San Diego.
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