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Facebook forecasts rising ad sales despite dip in usage


(Reuters) - Facebook Inc offered reassurances to investors on Wednesday that its digital ad business would remain highly profitable, despite a dip in usage on the Social Media Network and an overhaul of its flagship News Feed.


The company said in an earnings report that quarterly revenue jumped 47 percent from a year earlier, and executives said on a conference call that they saw more chances to make money even if people spend less time on Facebook.


Analysts had wondered about the resilience of the world’s largest social media network, which is making changes to its products to deter foreign influence campaigns like ones that it says Russia has carried out and to stem the spread of sensationalism.


Facebook management “acknowledged things that maybe most investors weren’t thinking about before - the reduction of users and usage - but at the same time they pointed to a lot of positive trends on their other platforms,” Pivotal Research Group analyst Brian Wieser said.


The number of daily users in the United States and Canada fell for the first time in Facebook’s history, dipping in the company’s home market by 700,000 from a quarter earlier to 184 million.




READ MORE (Reuters)


  • Facebook just dropped a big hint that the News Feed's days may be numberedBusiness Insider
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  • Facebook Dispelled Worst-Case Fears About User Growth and Its Core BusinessTheStreet.com
  • Facebook tweaks prompt fall in user timeBBC News
  • Facebook Use Went Down and That's OK, Zuckerberg SaysPCMag
  • Facebook's US user count declines as it prioritizes well-beingTechCrunch
  • Mark Zuckerberg Promises More Facebook Changes on the WayPopCulture.com
  • Facebook Inc. (FB) Q4 2017 Earnings Conference Call TranscriptMotley Fool
  • 'WhatsApp has 1.5 B monthly active users; Stories will overtake posts' — Mark ...YourStory.com


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