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KFC picks Reba McEntire as next colonel, breaking gender barrier


Amid a gender debate touching many industries, KFC has chosen Reba Mcentire to appear as Colonel Sanders in a marketing campaign touting a new barbecued chicken product.


Amid a gender debate touching many industries, KFC has chosen Reba Mcentire to appear as Colonel Sanders in a marketing campaign touting a new barbecued chicken product.


McEntire, a member of the Country Music Hall of Fame, will appear in ads touting KFC's new smoky mountain barbecue chicken.


"We've been publicly talking for a while about the fact that anyone who embodies the spirit of the colonel is qualified to play this role," said Andrea Zahumensky, the chain's chief marketing officer.


Col. Harland Sanders, who died 36 years ago, first started selling fried chicken from a single restaurant in 1930.




READ MORE (Chron.com)


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This post first appeared on The 5th News, please read the originial post: here

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