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'Riots' Break Out in France Over Supermarket Chain's Nutella Promotion

Fights broke out in French supermarkets after they started selling the hazelnut-and-cocoa spread Nutella at a steep discount, according to local media.

The sales at the Intermarché chain—€1.41 ($1.76) a jar, representing 70% off—prompted “riot scenes everywhere,” according to the Lyon-based newspaper Le Progrès .

The paper reported that people “threw themselves” on store employees who were bringing out pallets of the popular spread.

“They are like animals,” reported one customer, who talked about bloody hands, pulled hair and people being punched in the head.

Founder Pietro Ferrero hit upon the idea of using hazelnut—abundant in his native Piedmont region—in order to save on expensive chocolate when making confectionary.

READ MORE (Fortune)

  • Nutella discounts spark chaos in French supermarketsWTOP
  • Nutella sale causes violence in supermarkets across FranceCNBC
  • French Shoppers Go Nuts Over Huge Nutella DiscountNews18
  • Nutella 'riots': Sale on chocolate and hazelnut spread sparks chaos in French ...The Independent
  • Nutella riots: A brief history of shopping scrapsBBC News
  • Nutella 70% Discount Prompts 'Riots' Across FranceHuffPost UK
  • Twitter users create hilarious memes as French shoppers go crazy over ...International Business Times UK
  • Nutella 'riots' spread in FranceRadio New Zealand
  • What the great Nutella riots of 2018 tell us about the FrenchThe Local France

This post first appeared on The 5th News, please read the originial post: here

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'Riots' Break Out in France Over Supermarket Chain's Nutella Promotion


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