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Nutella discounts spark chaos in French supermarkets

Brawls have broken out in French supermarkets as shoppers scramble to get their hands on discounted jars of chocolate and hazelnut spread.

Chaotic scenes were filmed in several supermarkets across the country operated by the Intermarche chain, which offered massive discounts on jars of Nutella.

According to Le Parisien newspaper, shoppers started to fight in the northern town of Ostricourt, prompting police to step in.

Ferrero, the company that produces Nutella, decried the incidents and distanced itself from the supermarket chain.

Sales went smoothly in some places, however, with no incidents reported in several supermarkets taking part in the promotion.

READ MORE (Chicago Tribune)

  • Nutella sale causes violence in supermarkets across FranceCNBC
  • Nutella 'riots' break out in France over supermarket sale (video)
  • Nutella Discount Sparks Rush, Chaos In French SupermarketsCBS Sacramento
  • Trump declares America open for business under his tenureThe Denver Post
  • The pain of chocolate as French shoppers brawl over NutellaReuters
  • 'Riots' Break Out in France Over Supermarket Chain's Nutella PromotionFortune
  • 'They are like animals': French shoppers brawl over cut-price NutellaThe Guardian
  • Nutella riots: A brief history of shopping scrapsBBC News
  • 'They are like animals:' Nutella riots break out at French supermarketsCharlotte Observer

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Nutella discounts spark chaos in French supermarkets


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