Brawls have broken out in French supermarkets as shoppers scramble to get their hands on discounted jars of chocolate and hazelnut spread.
Chaotic scenes were filmed in several supermarkets across the country operated by the Intermarche chain, which offered massive discounts on jars of Nutella.
According to Le Parisien newspaper, shoppers started to fight in the northern town of Ostricourt, prompting police to step in.
Ferrero, the company that produces Nutella, decried the incidents and distanced itself from the supermarket chain.
Sales went smoothly in some places, however, with no incidents reported in several supermarkets taking part in the promotion.
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