Multiple branches of Intermarché offered a 70 percent discount on the hazelnut cocoa spread, which brought down the price from €4.50 ($5.60) to €1.40 ($1.74), BBC News reported.
Police were called to the scene after store associates ran into difficulties handling customers as they pushed and shoved each other to obtain the discounted jars of Nutella, however.
Videos of the heated tension among customers were filmed at several Intermarché locations across France, and the footage eventually made its way online.
"Some customers came the night before the promotion to stash the Nutella pots in other places, so to prevent others from taking them," Intermarché branch manager Jean-Marie Daragon told Le Progres, according to USA Today .
"We are aware of a number of reported incidents that have occurred as a result of a promotion on Nutella in a French retailer," a Ferrero spokesperson told International Business Times.
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