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Nutella Price Cut Causes French Supermarket Brawl Among Shoppers

Multiple branches of Intermarché offered a 70 percent discount on the hazelnut cocoa spread, which brought down the price from €4.50 ($5.60) to €1.40 ($1.74), BBC News reported.

Police were called to the scene after store associates ran into difficulties handling customers as they pushed and shoved each other to obtain the discounted jars of Nutella, however.

Videos of the heated tension among customers were filmed at several Intermarché locations across France, and the footage eventually made its way online.

"Some customers came the night before the promotion to stash the Nutella pots in other places, so to prevent others from taking them," Intermarché branch manager Jean-Marie Daragon told Le Progres, according to USA Today .

"We are aware of a number of reported incidents that have occurred as a result of a promotion on Nutella in a French retailer," a Ferrero spokesperson told International Business Times.

READ MORE (International Business Times)

  • A Nutella Sale In France Caused A Mob Scene In A Grocery Store & The Video Is ...Bustle
  • Nutella discounts spark chaos in French supermarketsChicago Tribune
  • A French grocery chain lowered the price of Nutella—turning customers into ...Quartz
  • Chaos spreads in France as Nutella-loving customers battle to get 70 percent offNew Zealand Herald
  • Nutella riots: A brief history of shopping scrapsBBC News
  • Discount Nutella sparks violence and stampedes in French
  • Trump declares America open for business under his tenureThe Denver Post
  • Going nuts: Shoppers fight over cut-price Nutella in FranceNew Straits Times Online
  • 'This Is Not Normal': Nutella Riots Hit France, After Stores Slash PricesWMOT

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Nutella Price Cut Causes French Supermarket Brawl Among Shoppers


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