On the eve of the Consumer Electronics Show (CES) in Las Vegas, Samsung unveiled what can only be described as a radical departure from the traditional TV business: a modular TV that can scale to any possible size, giving consumers the ability to buy as many bezel-less modules as they want to combine to a custom-sized screen optimized for their living rooms.
It was billed as “The Wall,” with a spokesperson explaining that the company had built it with the size of a typical residential room height of 8 to 9 feet in mind.
Samsung didn’t even let media inspect the device up close, especially keeping nosy photographers at a safe, multiple-feet distance.
However, black scenes during the company’s demo video revealed what looked like a series of vertical tiles, measuring an estimated 4 by 8 inches each, or slightly larger than your average phone screen.
The company promised further updates in March, when it plans to announce the commercial availability of its regular 2018 TV sets as well.
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