The service is another way for Target to get a leg up in the race for shoppers who have grown used to the convenience and speed offered by Amazon and other e-commerce sellers.
"We believe the move is a critical part of our strategy,'' Target Chief Operating Officer John Mulligan said in a call with media Wednesday.
Using the company's app, customers designate the retailer they want to shop, pay for their purchases, and choose a one-hour Delivery window.
"Having multiple retailers allows us to grow our membership base and make it even more attractive,'' said Bill Smith, Shipt's founder and CEO.
Target shoppers will initially need to join Shipt to get same day delivery of groceries, home staples and other items.
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