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Delivery wars ramp up as Target buys online delivery service Shipt

The service is another way for Target to get a leg up in the race for shoppers who have grown used to the convenience and speed offered by Amazon and other e-commerce sellers.

"We believe the move is a critical part of our strategy,'' Target Chief Operating Officer John Mulligan said in a call with media Wednesday.

Using the company's app, customers designate the retailer they want to shop, pay for their purchases, and choose a one-hour Delivery window.

"Having multiple retailers allows us to grow our membership base and make it even more attractive,'' said Bill Smith, Shipt's founder and CEO.

Target shoppers will initially need to join Shipt to get same day delivery of groceries, home staples and other items.


  • Target is acquiring Instacart competitor Shipt for $550 million to fight back ...Recode
  • Target buys Shipt for $550 million, will offer same-day deliver in most stores ...ZDNet
  • Target To Acquire Shipt for $550 Million to Speed Up Same-Day DeliveryFortune
  • Target is buying Alabama-based same-day delivery service Shipt for $550 millionTechCrunch
  • Target expanding same-day delivery with $550 million acquisition of ShiptMinneapolis Star Tribune
  • Target has a new $550 million weapon to defeat Walmart and AmazonBusiness Insider
  • Target to Buy Shipt for $550 Million in Bet on Same-Day DeliveryBloomberg
  • Target to Buy Grocery Delivery Startup Shipt for $550 Million
  • UPDATE 1-Target to buy grocery app Shipt, vows same-day delivery by end-2019Reuters

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Delivery wars ramp up as Target buys online delivery service Shipt


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