In a blog post, Marovac recalled some of Shazam’s incredible journey and milestones: “In 2009, Apple called us to ask: ‘Can you guys create an app over the weekend to be featured in the iTunes store?’ It turned out we could.
Rahul Powar, who was the lead engineer at the company at the time, created the Apple Shazam App, which was essentially very similar to the version in use today.
He added: “Nor should we forget that Shazam has grown into one of the U.K.’s most successful tech companies in terms of global reach — the app is on over a billion phones worldwide and is used by 500+ million people.
A 2014 Tech.eu story looking at Shazam’s emerging advertising efforts referred to its “near-profitless 12-year gallop.” Once upon a time, every entrepreneur believed that if they just got enough eyeballs, the ad dollars would follow.
Rather then trying to escape the gravitational pull of the tech giants like Apple, acquiescing and agreeing to be folded into their massive arms may be the best remaining option for these poor unicorns.
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