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Lamborghini races after new customers with first SUV

MILAN (Reuters) - Lamborghini unveiled its first sport-utility vehicle (SUV) on Monday, as the Volkswagen-owned ( VOWG_p.DE ) luxury sportscar brand strives to grab a share of a fast-growing market.

Produced at its Sant‘Agata Bolognese headquarters in Italy, Lamborghini believes the model could double its annual sales volumes, which stood at 3,457 last year.

Called the Urus, which links to the brand’s bovine branding, the SUV could help it access new markets and customer groups traditionally not attracted to its high-powered, low-slung sportscars.

“It is a true Lamborghini in terms of design, performance, driving dynamics and emotion as well as drivable every day in a range of environments,” Chief Executive Stefano Domenicali said in a statement.

SUV sales in the upper luxury end of the market, which includes the likes of Mercedes G-Class and Bentley Bentayga, have grown nearly five-fold in the six years to 2016, IHS added.

READ MORE (Reuters)

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  • Meet The 650-HP Lamborghini Urus: The SUV Reaches A Whole New LevelCarBuzz
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  • Lamborghini Urus unveiled as the first Sport Utility from the Fighting BullNew Atlas
  • Lamborghini Urus: World's fastest production SUV in stunning picturesFinancial Express
  • Lamborghini just unleashed the fastest SUV in the worldSouth China Morning Post
  • Lamborghini unveils super SUV Urus in Sant'Agata BologneseZee Business
  • Lamborghini's stunning Urus is the most powerful SUV everTrustedReviews
  • Lamborghini launches 'world's first super SUV': Pictures, specs and priceThe Indian Express

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Lamborghini races after new customers with first SUV


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