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$3 triple cheeseburgers: McDonald's planning to roll out a new value menu

McDonald's said on Monday it would introduce new menus with $1, $2 and $3 items in early January as restaurants battle to win U.S. customers who have come to expect deals on fast food.

McDonald's dropped its popular "Dollar Menu" in 2013 after franchisees groused that selling items like a double cheeseburger for $1 cut into profits.

They will supplement McDonald's current value offers such as McPick 2 where customers can pick two items from a list for $5 — including Big Macs, fish filets and 10-piece chicken nuggets.

McDonald's recent U.S. recovery has been driven largely by its value offers, said Bob Goldin, partner and co-founder of food industry strategy firm Pentallect Inc.

"They are really killing it with dollar beverages and the McPick 2," said Goldin, who added that value remains a key driver of traffic to fast-food restaurants —even as the economy improves and diners have more disposable income.


  • McDonald's returns to value pricing with $1 $2 $3 Dollar MenuCNNMoney
  • Taco Bell Is Trolling McDonald's With Its Own $1 ItemsMoney Magazine
  • Taco Bell's Dollar Menu Is Getting a Major Upgrade Next YearFood & Wine
  • McDonald's Dollar Menu Is Coming BackCBS Boston / WBZ
  • McDonald's Reveals Brand New Dollar Menu
  • McDonald's revives 'Dollar Menu' with $1, $2, $3 itemsWABC-TV
  • McDonald's brings back Dollar Menu, but with food for $2, $3, tooWKYC-TV
  • McDonald's Dollar Menu Replacement Fuels Industry Price WarBloombergQuint
  • McDonald's Unveils $1 $2 $3 Dollar MenuMarkets Insider

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$3 triple cheeseburgers: McDonald's planning to roll out a new value menu


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