Get Even More Visitors To Your Blog, Upgrade To A Business Listing >>

Starbucks opens 30000-square-foot cafe in Shanghai


Starbucks sees China surpassing the U.S. as its largest market within a decade as it counts on the country's affluent consumers to offset stagnant growth in the rest of the world.


Customers at the cavernous new outlet on the West Nanjing Road shopping strip can watch beans being roasted, sample high-end brews and use a Starbucks augmented-reality digital app to interact with the Store.


The roaster also plans to roll out mobile ordering and delivery of drinks and store goods in China, Chief Executive Officer Kevin Johnson said in an interview in Shanghai.


Three years after the company opened its first roastery on its home turf, Starbucks is testing the larger, upmarket store concept overseas for the first time in China, where it currently has 3,000 sites.


The demand for premium products — from autos to yogurt — is gaining traction as an increasing number of Chinese families cross the income threshold to become affluent.




READ MORE (Chicago Tribune)


  • China's Budding Coffee Culture Propels Starbucks, Attracts RivalsU.S. News & World Report
  • Here's how you can score a $20 Starbucks card in DecemberToday.com
  • Inside Starbucks' New 'Coffee Wonderland' in Shanghai (Yes, They Really Call ...AdAge.com
  • Starbucks is opening a store in China every 15 hoursCNBC
  • Russian Hacker Hit With Nine-Year Jail Sentence For Targeting UK CompaniesPYMNTS.com
  • When SMBs Are Priced Out Of Ransomware Protection, They Face An Uphill BattlePYMNTS.com
  • Howard Schultz: Starbucks could be cashless one day, but tech won't replace ...CNBC
  • The World's Biggest Starbucks Is Opening Its Doors In ShanghaiFortune
  • Starbucks opens largest store in the worldFox Business


This post first appeared on The 5th News, please read the originial post: here

Share the post

Starbucks opens 30000-square-foot cafe in Shanghai

×

Subscribe to The 5th News

Get updates delivered right to your inbox!

Thank you for your subscription

×