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TaskRabbit Acquisition Is Latest Move In Ikea's Digital Strategy


Taskrabbit , the contract labor marketplace startup known and loved within the gig economy, has been purchased by Swedish home goods giant Ikea .


Ikea has been looking for ways to boost its digital customer service capabilities, as Amazon and other digital-first rivals are stepping up their game in terms of home goods and installation.


Between Ikea’s recent shift to electric car transportation and infrastructure at its 389 retail locations and the release of its new augmented reality app Ikea Place, which lets customers virtually try out furniture pieces in their homes, it’s clear that the push toward digital has become a priority for the company.


This service has been marketed elsewhere as well, including the U.S., but now with the formal partnership, the companies will be pushing forward with the offer to help put together items after customers have purchased them.


The internet is full of comics and memes making fun of the company’s unhelpful assembly diagrams, signaling that the service will surely find a welcoming market.




READ MORE (PYMNTS.com)


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  • You'll soon be able to PAY Ikea to put your furniture together at home for youThe Sun
  • Customers will soon be able to PAY Ikea to assemble furniture at home for youBirmingham Mail
  • Ikea to buy on-demand services platform TaskRabbitTimes of India
  • Ikea buys on-demand help provider TaskRabbitETtech.com
  • Ikea buys odd-job service TaskRabbitRetail Dive
  • New Service From Ikea Is About To Change The Way We Build Flatpack FurnitureLADbible


This post first appeared on The 5th News, please read the originial post: here

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