Ikea has been looking for ways to boost its digital customer service capabilities, as Amazon and other digital-first rivals are stepping up their game in terms of home goods and installation.
Between Ikea’s recent shift to electric car transportation and infrastructure at its 389 retail locations and the release of its new augmented reality app Ikea Place, which lets customers virtually try out furniture pieces in their homes, it’s clear that the push toward digital has become a priority for the company.
This service has been marketed elsewhere as well, including the U.S., but now with the formal partnership, the companies will be pushing forward with the offer to help put together items after customers have purchased them.
The internet is full of comics and memes making fun of the company’s unhelpful assembly diagrams, signaling that the service will surely find a welcoming market.
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