NEW YORK — Kellogg's CEO is retiring and will be succeeded by an executive from a vitamin and protein bar company, as packaged food makers try to keep customers who are looking for healthier products.
Kellogg has struggled to make its cereals and snacks more appealing to Americans who are increasingly seeking to avoid processed food.
Kellogg and competitors like General Mills and Post have also been cutting costs and changing strategies as consumer trends shift away from processed foods.
Bryant acknowledged the changes taking place in the packaged food industry, but said Kellogg is prepared to navigate it.
M. Spencer Green, APSteve Cahillane, chief executive of Nature's Bounty, will succeed John Bryant as CEO of Kellogg.
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