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Ikea has bought TaskRabbit

The purchase of Taskrabbit was fueled by Ikea’s need to further bolster its digital customer service capabilities to better compete with rivals likes Amazon, which has stepped up its home goods and installation offerings.

The company — which has sales of more the $36 billion annually and 183,000 workers — recently announced an initiative to shift its 389 stores worldwide to electric car transportation and infrastructure.

And this week, it released a nifty augmented reality app for the Apple iPhone, called “Ikea Place.” Using the phone’s camera, a customer can scan a room and then place Ikea Furniture virtually to see how it looks (see below).

For those who do not know the massive retailer — or have never spent hours assembling one of its Kallax shelves using those tiny little L-shaped hex tools — the Ikea Group is led by Jesper Brodin.

“We will be able to learn from TaskRabbit’s digital expertise, while also providing Ikea customers additional ways to access flexible and affordable service solutions to meet the needs of today’s customer.”

READ MORE (Recode)

  • Ikea's Latest Acquisition Will Help Assemble Your Ikea FurnitureFortune
  • IKEA buys TaskRabbit to help you build furnitureEngadget
  • Ikea buys handyman-for-hire service TaskRabbitCNET
  • Ikea just bought TaskRabbitCurbed
  • Ikea Bought a Company That Builds Your Ikea Furniture For YouMotherboard en_us
  • Ikea has reportedly acquired a startup that already delivers and assembles its ...Business Insider
  • Did Ikea buy TaskRabbit because their furniture is too hard to put together?Fast Company
  • Ikea to buy on-demand services platform TaskRabbitPhys.Org
  • Ikea makes leap into gig economy with TaskRabbit acquisitionFinancial Times

This post first appeared on The 5th News, please read the originial post: here

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Ikea has bought TaskRabbit


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