Roku IPO: Shares soar in morning trading LOS GATOS — TV streaming startup Roku popped in its public market debut Thursday morning, with its shares climbing nearly 50 percent.
Roku is one of the pioneers of the increasingly popular “cut the cord” movement, which allows people to watch their favorite movies and TV shows online instead of via traditional cable packages.
Roku, originally a hardware company, now offers both streaming players and a service that gives users access to programming from Netflix, Hulu, Amazon Video, HBO and more.
Like many Silicon Valley tech companies entering the public market, Roku is not profitable.
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