Several Israeli media put a purchase price on the deal of $350 million for Gigya, which was founded in Israel in 2006 before relocating its headquarters to Silicon Valley.
“Major independent analyst firms, most recently Forrester Research, have positioned Gigya as a top vendor in this field,” SAP said in a statement announcing the deal.
It counts 700 big businesses as users, including half of the top 100 U.S. web properties, and European brands such as retailer ASOS, pharmaceutical maker Bayer, cosmetics firm L‘Oreal and airline KLM, according to Gigya.
The transaction is expected to close in the final quarter of 2017, subject to regulatory approval, SAP said.
( Reporting by Eric Auchard, Vera Eckert and Ari Rabinovitch; Editing by Tova Cohen and Jane Merriman )
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