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Adidas just achieved the unthinkable by overtaking Nike Jordans in US sales


At that time, when Matt Powell, NPD’s vice president and sports-industry analyst, shared the firm’s latest numbers, Adidas owned 11% of the market , and Jordan brand just 8%.


The brand has bounced back on a surge of activewear-loving shoppers buying up retro sneakers and new sports-inspired shoes built for fashion as much as performance.


The core styles that have sustained it long thrived on scarcity, but in recent years it has been increasing the number of Jordans available, diminishing their exclusivity.


Sales have been dropping at chains such as Foot Locker, and Nike hasn’t issued many fresh Jordan products.


Morgan Stanley analysts recently wondered if Nike was struggling with a “previously unthinkable ‘brand problem’ with its Jordan brand.”




READ MORE (Quartz)


  • This Nike Sneaker Is the Most Popular Shoe in the USFortune
  • The Nike Tanjun—Yes, the Tanjun—Is the Most Popular Shoe In AmericaGQ Magazine
  • Slam dunk for Adidas as sales top Nike's Jordan lineWCYB
  • Kendall Jenner helps Adidas US sales pass Air JordanNew York Post
  • Adidas overtakes Brand Jordan for No. 2 in US sneaker salesMontreal Gazette
  • Adidas just dealt another major blow to NikeMarkets Insider
  • Back-To-School Shopping Data Sings A Familiar Refrain: Adidas Is Up, Nike Is DownBenzinga
  • Adidas Races Past Jordan To Become No. 2 Sneaker BrandInvestopedia
  • Kanye Called It! Adidas Jumps Over Jumpman As Second Most Popular Sneaker BrandBET


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Adidas just achieved the unthinkable by overtaking Nike Jordans in US sales

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