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Exclusive: Google offers to treat rivals equally via auction: sources

BRUSSELS (Reuters) - Google ( GOOGL.O ) has offered to display rival comparison shopping sites via an auction, as it aims to stave off further EU antitrust fines, four people familiar with the matter said.

Google is under pressure to come up with a big initiative to level the playing field in comparison shopping, but its proposal was roundly criticized by competitors as inadequate, the sources said.

In its proposal submitted to the European Commission on Aug. 29, the company said it would allow competitors to bid for any spot in its shopping section known as Product Listing Ads, the sources said.

Three years ago, the world’s most popular internet search engine made a similar offer in an attempt to settle a long-running investigation by the Commission and stave off a fine.

“Unless Google is volunteering to break up its general-and specialized-search businesses, the inclusion of Google’s comparison shopping competitors into a new or existing pay-for-placement auction would simply create an additional anti-competitive barrier,” the company said.

READ MORE (Reuters)

  • Google offers to open shopping-ad slots to rivalsCNET
  • Google said to offer sale of shopping links to appease EUThe Mercury News
  • Exclusive: Google offers to display rival sites via auction - sourcesReuters
  • Are Analysts Bearish Alphabet Inc (NASDAQ:GOOGL) After Last Week?BZ Weekly
  • Google's Travel Biz Worth An Estimated $100 BillionMediaPost Communications
  • Report: Google Suggests An Auction After EU's Antitrust OrderAndroid Headlines
  • Google Offers to Auction Off Shopping Ad Spaces to RivalsWall Street Journal (subscription)
  • Alphabet Inc. (GOOGL) Shares Sold by First Citizens Bank & Trust Co.Dispatch Tribunal
  • Google's antitrust settlement offer includes a competitor auctionSeeking Alpha

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Exclusive: Google offers to treat rivals equally via auction: sources


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