Both Martin and Cassell, who have a combined subscriber base of close to 10 million viewers, failed to disclose that they were both founders of the Csgo Lotto, which was revealed by several other YouTube channels.
As a result of this action, the Federal Trade Commission filed a suit against both Martin and Cassell regarding their involvement with the Csgo Lotto, and the failure to enclose their role as the Lotto’s founders to the general public until the scandal broke.
The skins – which can be earned in the game by paying $2.50 for an unlock key that grants a random item – are often sold for large sums of money, sometimes upwards of $10,000 dollars.
As a result of this ruling, the FTC has drafted an educational letter to send to influencers on social media, explaining that any endorsements of a brand that have a “material connection” to the marketer must be clearly disclosed to the public.
Have worked as a journalist, critic, educator and blogger for over five years now, with articles published (as user editorials) on Game Revolution and Giant Bomb as well as a contributor for the websites Angry Bananas and Blistered Thumbs.
- FTC Lets CSGO Lotto Owners TmarTn And ProSyndicate Off With A WarningOne Angry Gamer (blog)
- YouTubers Escape Punishment For Promoting CSGO Gambling Site Without DisclosureGameSpot
- YouTubers escape fine for promoting CSGO Lotto site they secretly ownedAppsforPCdaily
- FTC slaps wrists of CS:GO Gambling YoutubersMegaGames
- CSGO Lotto Scammers Get off with a Slap on the WristsNewburgh Gazette
- CS:GO Lotto owners settle FTC chargesHi-tech Beacon
- Fashion Retailer Drops Trademark Battle With Google Over AdWordsMediaPost Communications
- FTC Issues New Endorsement Guides, Takes Hard Line On DisclosuresMediaPost Communications
- Facebook, Microsoft Create Model To Give Developers More FlexibilityMediaPost Communications