Many analysts are excited at the prospect of Walt Disney Co ( NYSE:DIS ) establishing its own streaming media services beginning next year.

Wells Fargo analyst Marci Ryvicker applauded the move, upgrading DIS to Outperform earlier this week.

She believes the new direct-to-consumer networks could provide meaningful upside to the stock, and at just 15X forward earnings, Disney is trading at a relative discount to the wider market.

Ritholtz Wealth Management CEO Josh Brown believes the streaming platform is a step in the direction, but he argues that it shouldn’t really be seen as an innovative move — but rather one of necessity.

So before we go patting Disney on the back too much, let’s remember that the company, which is well known for its history of innovations in the entertainment space, really is just playing catch-up at this point.