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How Whole Foods' lower prices will affect you

Yet the idea that the upscale natural-foods-oriented chain with an outsized reputation for hefty price tags -- remember its derisive moniker: "Whole Paycheck" -- is charging less has consumers and the grocery industry consider the impact this price-trimming will have on pocketbooks, shopping patterns and competitors.

"Amazon will certainly be able to extract more value from its supply chain by combining the scale it has from its own massive logistics operations along with the infrastructure of Whole Foods," said Forrester technology analyst James McQuivey.

"The (profit) margins at Whole Foods probably were too high," said Jeff Roster, vice president of retail strategy at the IHL Group, a research and advisory firm based in Franklin, Tenn. "'Whole Paycheck' wasn't just a meme.

Despite its reputation as a price cutter, Amazon risks alienating the devoted customers if it lowers quality at Whole Foods, a chain that built organic into a national trend that has seeped into traditional supermarkets.

"Amazon can Lower Prices without putting any pressure on suppliers," said Bill Bishop, co-founder of Brick Meets Click, a retail consultancy headquartered in Barrington, Ill. "They probably don't want to do anything to jeopardize the quality or brand value of Whole Foods."


  • Avocados, bananas and eggs among the first Whole Foods items that will be ...Daily Mail
  • Amazon to lower Whole Foods' pricesWRTV Indianapolis
  • Why Amazon is cutting prices at Whole FoodsAtlanta Journal Constitution
  • Will Amazon's Whole Foods adventure derail Tesco plc's turnaround?AOL UK
  • What Amazon knows: 'The war for retail will be won in groceries'
  • Whole Foods to Drop Prices on Amazon
  • Look at Amazon's Newest Prime
  • No More Whole Paychecks, Amazon PromisesGears Of Biz
  • Amazon Moves Quickly To Cut Prices at Whole FoodsSci-Tech Today

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How Whole Foods' lower prices will affect you


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