With the HomePod hitting store shelves this holiday season, Apple is still clearly up for a fight for what OS runs people’s homes.
Apple is very capable of selling products at a higher price than the competition, but it relies on the tight integration of software and hardware and superb user interfaces to do so.
Apple TV has a nice visual sheen, but the main features I want out of a Streaming box — quick search, aggregating everything I could potentially watch, and helping me discover new things to view — is capably handled by the competition, most notably Roku.
One, it increasingly relies on its services division for revenue growth — which means selling music, movies, and television shows.
The smart-home Market remains murky — it’s hampered by competing standards, slow adoption, and the difficulty of retrofitting older housing stock for smart-home products.
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