But Brazilian President Michel Temer has given the nod to a more literal sense of riches — mineral extraction — leaving environmentalists and activists including Gisele Bundchen up in arms.
The Reserva Nacional del Cobre y Asociados is bigger than Denmark and home to virgin forest, as well as indigenous territories of the Aparai, Wayana, and Wajapi tribes.
Temer's aim with the decree is not just to boost the industry, but to bring control over activity that is already being performed by illegal miners who use destructive methods that poison the rivers with mercury.
Voivodic pointed to the disaster at the Samarco iron ore mine in the Minas Gerais region in 2015 that killed 19 and sent huge quantities of toxic mud flooding into a major river system.
But only days later Temer was told by Norway, a huge funder of measures to protect the Amazon, that it was halving payments in response to Brazil's failure to act against deforestation.
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