In past times, our expectations of the Galaxy Note series have been to see Samsung at its most ambitious and ostentatious: the very best specs available, the most eye-catching designs, and the most grand and splashy presentation possible.

Granted, some trolls out there would take delight in being able to reheat their explosively funny fire puns should the Note 8 exhibit more battery issues.

If Samsung executes today’s launch correctly and delivers tens of millions of Note handsets with reliable batteries and no aberrant behaviors, it will complete the journey of recovering trust in its brand, and it will put a line under the Note 7 as an unfortunate exception.

Should any pervasive issues of reliability arise around the Note 8, that would create the biggest brand blemish that the smartphone industry has yet known.

Samsung would be rightly deemed untrustworthy and reviews of its subsequent phones would have to include mention of the problem that the Galaxy Note 7 started.