But that plan has drawn the ire of the world’s largest theater chain, marking the latest clash in a feud between the 6-year-old Moviepass and the exhibition industry.
New York-based MoviePass, which allows people to see one Movie per day by using its app, said Tuesday that it had lowered its monthly fee to $9.95, similar to the price of online streaming services.
MoviePass, which says it had 20,000 subscribers as of December, also said it was acquired by New York data technology company Helios and Matheson Analytics Inc. for an undisclosed sum.
“In AMC’s view, that price level is unsustainable and only sets up consumers for ultimate disappointment down the road if or when the product can no longer be fulfilled,” the Leawood, Kan., exhibitor said.
The chain said it is consulting its attorneys to see whether it can block MoviePass from being used at its theaters in the U.S. An average AMC movie ticket cost $9.33 in the most recent quarter.
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