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How to Go to the Movies as Many Times as You Want for $10

As Movie theaters struggle with tepid sales, Mitch Lowe has an extreme proposal for how to get more people into seats: Let them come to all the showings they want for about the price of a single ticket each month.

Lowe, an early Netflix Inc. executive who now runs a startup called MoviePass, plans to drop the price of the company’s movie ticket subscriptions on Tuesday to $9.95.

So the company also raised cash on Tuesday by selling a majority stake to Helios and Matheson Analytics Inc., a small, publicly traded data firm in New York.

Ted Farnsworth, chief executive officer at Helios and Matheson, said the goal is to amass a large base of customers and collect data on viewing behaviors.

Lowe, a fixture of the home video business who helped get Netflix off the ground and served as president of rental-kiosk operator Redbox, was named CEO last year.

READ MORE (Fortune)

  • Netflix cofounder's MoviePass will now let you see one movie per day in ...Business Insider
  • MoviePass Sells to Helios and Matheson AnalyticsVariety
  • Do you watch movies? MoviePass's new deal is unreal and you should sign up todayMashable
  • MoviePass is dropping subscription fees to $10 a monthThe Verge
  • Now you can see one movie a day in theaters for $9.95 a monthSiliconBeat
  • Go to the Movies Every Day for $9.95/Month With MoviePassPCMag
  • Netflix co-founder: Pay $10, watch all the in-theater movies you wantSalon
  • The Co-Founder of Netflix Thinks You're Overpaying for Movie Theater Tickets
  • Helios and Matheson (HMNY) to Acquire Majority Stake in

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How to Go to the Movies as Many Times as You Want for $10


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