As a junior he caught 102 passes and scalded Ohio State with 16 catches and 227 yards, an Orange Bowl record.

Boyd, in fact, was the scout team quarterback last December, imitating Jalen Hurts, when Clemson prepared for and beat Alabama for the College Football Playoff championship.

Even in a league that disposes of its players like blue razor blades, this was news that made you blink.

One can hardly criticize General Manager Les Snead for going high for such a runaway player.

Season tickets are available, as the ubiquitous billboards tell you, and the Rams need an identity other than The Last Team To Lose To Colin Kaepernick.