Trying to gauge what it can sell directly to cord cutters, NBC is launching its direct-to-consumer Premier League product with the start of the season this weekend.

NEW YORK — Trying to gauge what it can sell directly to cord cutters, NBC is launching its direct-to-consumer Premier League product with the start of the season this weekend.

Soccer joins cycling, track and field, rugby and motocross on NBC Sports Gold, which launched ahead of the 2016 Tour de France.

Well, Amazon's an unknown quantity, and I think a sports league is going to go very slowly here in taking an established product off linear television and putting it exclusively with direct to consumer."

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