That would allow it to bypass the cable companies it relies on — and Netflix — to charge consumers directly for access to its popular movies and sporting events.
Netflix already seemed to be bracing for the potential loss of the Disney movie rights earlier this week when it announced its first-ever acquisition — the purchase of Millarworld , a comic book publishing company that will develop films and kids shows based on its portfolio of character.
Disney might bring more of its properties — particularly its Marvel superheroes and the Star Wars franchise — under its wing, and could even offer them as separate Streaming services.
Customers will also be able to buy fuller streaming packages from the baseball, hockey and soccer leagues, and watch them on the ESPN app.
But having a direct relationship with customers tells Disney exactly what they're watching, giving it powerful tools and information that could help feed decision-making and, on the sports side, sell advertising.
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