Lengthy Checkout Process
Unlike B2C customers, your B2B customers are purchasing products on a regular basis. So making your large customers go through a lengthy checkout process every time they make a purchase is likely to have a negative impact on sales. So make sure the checkout process is as short as possible. To be more precise, from logging onto the site to the final purchase, ensure that it is not complicated. Nowadays suppliers are commonly using PunchOutsolution to connect with their B2B customers. PunchOut protocol simplifies the checkout and purchasing process to a great extent for B2B customers.
Taking the help of the Wrong Vendor
You don’t want to choose an Ecommerce vendor that has very little knowledge about designing B2B ecommerce stores. B2B and B2C are two different forms of commercial transactions. In a B2B environment, you are dealing with large companies, corporates etc. So the design and functionality of your platform will vary from one B2B customer to another depending upon their requirements. So make sure the vendor you choose has adequate expertise in dealing with B2B business model.
Choosing the Wrong Ecommerce Platform
When your company is having a B2B business model, it doesn’t make sense to use a B2C ecommerce software to meet your business needs. When you will be handling B2B business, building a very basic ecommerce site is not enough. Developing a highly sophisticated B2B ecommerce platform is the need of the hour in order to manage the needs of large customers.
Not Enough Payment Options
Providing just two or three payment options such as Credit card and Purchase card is not enough if you want to be successful in B2B business model. Large corporates often prefer to make payments via Company Check, Company PO and Personal Check. You should also offer payment terms like Net 30, Net 60 which give your customers a time period of 30 to 60 days for making payments. In short, the more payment options you offer the more comfortable your B2B customers are in shopping from your site.
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