Do you having your own ecommerce site without any Shopping Cart functionality? If yes, it is not a good option as it can be difficult for you to deploy a product catalog, allow your customers to purchase items, and collect money from your online customers. No wonder, a shopping cart is a standard feature in all online stores for processing payments and orders. You will rarely find anyone setting up an ecommerce store without a shopping cart functionality. Ecommerce shopping carts are implemented with the help of HTTP cookies or query strings.
Features of Shopping Cart
A B2B shopping cart software is also sometimes referred as B2B ecommerce software. Its features are given below:
Allows Customer to Select Items
In the world of Internet, a shopping cart is a software that enables website visitors to choose items from the site, as well as remove or add more items and finally make a purchase. Product searching and browsing is also an important feature of shopping cart. It also enables website owners to display product ratings and reviews, which in turn can have a positive impact on visitors. The cart’s functionality also allows you to offer special pricing (discounts and free shipping) to attract new customers. Many shopping carts support zoom product imaging which enables customers to view a bigger image of the product.
The job of collecting customer payment information and then processing it, is also done by the shopping cart. For instance, the credit card processing is carried out by shopping in conjunction with a payment gateway. To be more specific, the shopping cart simply passes the credit card information to a payment gateway such as PayPal. For other payment options such as ‘Cash on Delivery’, Company PO, or ‘Money Order’, the shopping cart itself does the order processing. Some shopping cart solutions support integration with as many as 70 payment gateways. In short, the shopping cart enables you to provide different payment methods for your customers.
Keeping track of stock is another important function of shopping cart. So whenever items are purchased by the customers or new items are added in the product catalog, the shopping cart updates the inventory of your ecommerce platform. This inventory management control makes the customer aware of the availability of products at the time of selection.
Ensures Transactions are Secure
Most shopping carts come with built-in data SSL encryption which guarantees that all the order and payment processing done through shopping cart is completely secure and safe. All your personal accounts and order details are protected from unauthorized access. An SSL certificate indicates that the site is legitimate, which can actually boost customer confidence and trust in your website.
Helps Track Product Sales
Ecommerce shopping carts come with a range of built-in reports such as sales summary report and product sales report, which enable you to get a better understanding of your sales performance. The reports help to analyze your company’s strengths and areas where improvement is needed.
On the whole, an online ecommerce store with a shopping cart ensures a reliable, secure shopping experience for your customers. The addition of shopping cart software will definitely make your site user friendly, in turn helping to boost sales.
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