Welcome emails are the best way to bridge gap between the buyer and seller. This Email helps in maintaining a cordial relationship and thus helps in keeping the buyer in the loop. With an enticing welcome email, you can strengthen your bond and that can be a keystone to your foundation. For that you have to design an effective email campaign with the help of your eCommerce solutions company. Being in the industry, they are well aware of the trends and thus can guide you better. However, we still have a few tips for you, that we feel can help you!
First and foremost, you should be very clear on your objective of sending the email. Don’t make the email too tacky for the buyer to get irritated soon! Instead, go for a single call-to-action which can lead to the desired location. This call-to-action will be your objective – a pathway where you want your customers to go! Do you want them to avail coupons, or access premium products, subscribe newsletters or sign up on social media? It can be anything and everything – just that, be determined what you want it to be!
Then write an interesting, catchy Subject line because that will urge the customer to either open it or ignore it! Usually, there are many generic terms used while sending a welcome email, but the word ‘welcome’ in the subject line itself makes it simpler and clearer. On top of that, you can also add your customer’s name in the subject line to give a personalised touch! Now it’s time to send the email. It’s better to send the email as soon as your customer signs up so that your mail remains relevant and lingers in his mind.
If you are confused with the designs, then it is better that you go for an elegant email template that will have all your factors in place. Also, choose the template that will complement your objective in a better way. If you want your customers to land on your social media pages, then make sure to design emails that will target that particular aspect. Add your links properly so that it helps the customer navigate hassle-free.
Now that your designing and template selection is done, don’t forget to come up with a catchy content. If you are going to give away coupons or sale alerts, then make sure to write content that will allure the customers to the fullest. Also, include links that will guide them with your mails – for example, with subscriptions, contact us and support. Don’t forget to give a call-to-action for unsubscribe – I know it is a bit disheartening but you can’t force anyone!
Last but not the least, do test your mails properly. Testing means, send your mails across your email list and see which templates fetches more audience. If any subject line is not captivating, then try tweaking it to attract audience. Hereby, we have mentioned a few tips for you and we hope that these tips help you in designing your welcome email! If you have tried something new other than this, then do let us know!
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