This is an era of technology. Even Business promotion would be futile without the proper application of technology. Mobile App is a very effective medium for launching a business. One must ride this wave of modernity to reap the best advantages of technology. If you want your business to exist in this competitive marketplace, the business should be launched via the current popular trends. Mobile marketing has already started to dominate the market.
An app can be defined as an application which can be downloaded on a mobile device. Most of the users visit Apple’s App store and Google Play market to search and download the app for a particular operating system. An app serves an interactive session with the consumers and functions like a computer program. It may pull content and data from the Internet sources in a way similar to a website.
Statistics reveal that mobile users keep their phones within 3 feet of them 23 hours a day. This outcome is enough to understand the efficiency of the Mobile App as a promotional platform. Can you refer to any other marketing platform, having the same ability to arrest the attention of your target customers or market instantly? Try people, try! It is going to be a tough task for you anyway.
The charisma of email marketing is getting pale. It is frustrating that after 24-48 hours of pushing the send button, you will find only 4%-9% open rates if you do not have a super responsive and active list. On the other hand, text messages will be seen and opened almost 97% within 4 minutes. Can you imagine? Unbelievable, isn’t it?
Every customer expects that a brand has an effective app which can be accessed easily on mobile phones. There are a number of reasons why every business should one mobile app such as:
Mobile apps help to build customer loyalty. It is a common human psychology that every individual wants to feel special. Therefore, a business should make the consumers feel special by offering attractive discounts, coupons, vouchers and promotions for using and downloading that particular app.
Mobile Apps encourage the consumers to share their experience of the app with their friends through built-in sharing functions of social media such as Twitter, LinkedIn, Facebook, emails, blogs, and SMS.
Mobile apps collect names and email address directly from the app and export them easily into the best marketing campaign services in order to be used in additional emails.
Mobile Apps permit the customers to leave feedback on walls, comment or share photos.
Success of a mobile app depends on some issues such as:
1.A fixed goal/ objective of the business
2.Blend of social sharing features
3.Up to date App and content
4.Integration of interactive and event features
5.VIP programs or loyalty
6.An effective mobile marketing strategy
8.Tracking the progress in App analytics
10.Proper promotion of the app
It is the right time to embrace the easiest but most effective tool to promote a business. And mobile app is no doubt the easiest and most useful tool to launch a business properly in order to draw the attention of the target market.