How big does a company need to be before a CRM system is necessary?
Many start-ups and small businesses assume that Spreadsheets are good enough to track contact information for their stage of development. This method is viewed as a way to keep the budget lean, because, after all, they’re both databases, aren’t they?
Here’s the sad truth: Opting for spreadsheets to handle CRM functions, even for the time being, may actually cost a small organization, and it might not even realize it’s happening.
Our grandparents called it being penny-wise and pound-foolish.